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The Nugget with Michelle Martello

book nerds unite

Published about 1 month ago • 2 min read

It feels like everyone I know is writing a book.
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But few know how to market one.
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​And even fewer know that it's not selling the book that makes you money - but what you do after you've published that "big business card." More on that in later notes.
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​Got a friend in the thick of it (or maybe you're getting ready to launch your own book)?
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​Here's 9 simple things you can do to support a book launch.​
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Some are quick, some take longer, some are free and some cost a bit - all are easy ways to show you care. ​
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​1. Pre-order their book. Pre-orders count towards the all important first-week release sales numbers. And while most authors will never hit a best-seller list, pre-order visibility helps bookstores determine how many books to purchase and can influence automated recommendations on online platforms.

2. Buy the book at different retailers. This way you can leave a reviews on multiple platforms. I recommend tweaking your review a bit for each one.

3. Mention their book in your newsletter. Links carry more heft when shared thoughtfully - and you can track the response rate.

4. Host a live session with your friend. Got a podcast, Substack or IG? Set up a time during launch week to share your friend's work with your audience.

5. Post a story or reel with you holding the book and tag your friend. This is the perfect kind of UGC (user-generated content) that’s easy for your friend to repost and save.

6. Write a review on Goodreads and/or The StoryGraph. Many readers use these sites to determine what they read next.

7. Send an encouraging text, flowers or a food delivery gift certificate during pub week. (Everyone focuses on on pub day - I like to do this later in the week to keep their spirits up. Launching is exhausting!)

8. Go to their book launch event. Gift them the good Sharpies* so they can sign copies.

9. Request their book at your local library. ​
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you've got this,
Michelle
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p.s. most of these tips will work no matter what kind of product you're promoting. Looking for more guidance on how you can sell other people's stuff as an affiliate? Let me know you're into it here.​

upcoming + work with me ​
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​Minima Sessions: Need to talk to someone who gets it? From detailed website reviews to email overhauls to selling your stuff online, book a Minima Session and get in-the-trenches knowledge and actionable strategies. Inquire here.




​
​tech I love​
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​WisprFlow​* - capture every thought quickly​
​Kit* - my favorite easy-to-use email tool (you're reading it right now!)
​Kajabi* - what I use to host courses and digital products.
​ManyChat* - what I use to automate messages on social media
​Hello Audio* - what I use to create private podcasts

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The Nugget with Michelle Martello

Digital Product Design + Online Business Strategy

Get my nugget-filled newsletter every Friday. The never boring, edutaining tech + digital strategy newsletter​ that's always worth the open. Get the latest tech tutorials, behind-the-scenes breakdowns and done-for-you strategic guidance from someone who's actually doing the work (and makes you laugh to boot).

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