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My list of personal pet peeves is long.Dishes left overnight in the sink.Dust bunnies in yoga studio corners.Hour long meetings that could've been an email.People adding me to their random personal Substacks (shudder).But few things rile me up as much as a messy inbox. So when I saw my friend launch expert Brenna McGowan post her biggest email pet peeve (small font size), I knew I had to share mine.I sign up for a LOT of newsletters in the name of industry research. Pro tip: use a separate...
In the nebulous world of email marketing, there's surprisingly few important things to track. There's open rates. Click-Through Rates (CTR). Bounce rates. Revenue per email (RPE). And my personal favorite metric, Open to Write Back Rate (OWBR) - thank you Ann Handley for that one. But my new metric has an n-of-1. Getting Laura Belgray to open my emails right away. And as I learned talking with her this week, what gets her to open emails will likely get your readers to open yours too. Watch...
My friend Anika is in the midst of her Kickstarter campaign to launch her first book.She needs 12k to make it happen by next week. Yesterday morning I got an email that she had just crossed the 10k mark.The genius part? In her email, she nudged early pledgers that they could upgrade their donation to help her cross the finish line.Of course I want to be part of that - there's nothing I like more than seeing numbers go up on a screen. So I promptly raised my pledge.This is why you have to send...