"Can you explain this to me? Do I need to worry about this?"
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​I get these kinds of emails whenever a client gets sent an automated analytics report (and let me tell you, a lot of tools don't make them easy to understand - looking at you Google Search Console).
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The reality is most business owners have no idea how to find the metrics that matter.
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​And often they don't even know what questions they should be asking.
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​These days we've got access to more data than we know what to do with - but slogging through it to get easy-to-understand answers can be painful.
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I'd love to know - what have you always wanted to know, but had no idea where to find the answer? ​
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A few real-life examples to get you started:

• How many people who DM'd a trigger word actually turned into clients?
• What's your customer lifetime value?
• What's the source of your last 5 sales?
• Which email actually sold the most?
• What's your repeat purchase rate?
• What content actually converts lurkers into buyers?
• Why have inquiries decreased from last year?

you've got this,
Michelle
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p.s. I just launched a new site for Sara Szal MD. Full kit and caboodle soup to nuts transformation (including a huge migration over to Kit*). When I tell you the amount of info I've learned about the human body over the last few months it makes my brain swell. My favorite part of the new digs? The giant resource page with her best-performing articles and free guides.
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p.p.s. two emojis in the subject line? not my usual style, but I'm testing a statistic I saw floating around threads that adding two to your subject line can increase your open rate by 11%. I'll share next email if that actually worked!
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​BTW, need the emoji shortcut on a mac like I did? Press Control + Command + Spacebar to open the Character Viewer and search for your emojis.