"In case of emergency, use Martello."
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Might be the best phrase I've ever translated on an Italian train.
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I've spent the last couple of weeks prying apart legacy complicated email setups and rebuilding them for a couple of new clients.
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​Fitting then that my full name means "beautiful hammer."
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​For someone who's pretty techy, I get frustrated with most email tools.
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Too complicated, too persnickety, and generally way too expensive to do the basic things that most of my clients (and my Nugget readers) need to do.
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What's the #1 thing my clients want to do?
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Send emails to the right people at the right time.
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Most systems make this way harder than it needs to be. ​
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Looking at you, seriously complicated but deceptively cute chimp.​
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That's why I love using Kit* to send my emails. I can simply target exactly who I want to talk to by using tags, segments and smart automations.
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So when the team at Kit sent me a note this week that they're offering 25% off new annual plans in advance of MailChimp's second pricing change in three months (what could bananas cost, really?), I knew I had to share it.
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I left the chimp back in 2016 and I've never regretted it.
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I know moving software tools can be a pain, but as a sweet bonus, Kit is offering to handle your migration so nothing gets lost in transition.
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And for anyone who sets up a new Kit* account with my link (or if you've previously used my link to set up a Kit account), I'll send you my guide "grab-and-go emails to send when you need to rake in cash fast."
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Just hit reply and let me know you've signed up.
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you've got this,
Michelle
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p.s. miss last week's email? read it here: one of the easier things to launch​
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p.p.s. another reason I love Kit? easy integration with ManyChat to automate social media messaging + newsletter integration. I got you covered with this email + YouTube tutorial.