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The Nugget with Michelle Martello

don't let this trip you up

Published 22 days ago • 2 min read

I'm just gonna apologize right now to every Australian for any future time-related snafus.

I can do a lot of things, but timezone calculations trip me up.
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​I could've sworn I had confirmed my Q&A session for the women of web designers* summit for Thursday night at 8:00pm.
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​The 1 hour countdown email reminder I got at 7pm Tuesday told me otherwise. ​
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No matter what the productivity bros wanna tell you, most people check their email multiple times a day.
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Turns out, 42% of people check their email 3-5 times a day. And 19% check it over 20 times a day.**
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Social media has its place (I mean, how else am I going to share a video of a koala snoring to a dear former client?) ​
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But email is where it's at. ​
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So when in the Q&A session I heard from a few designers that they were putting off starting a newsletter, I decided I'm making it my mission to get everyone ready to hit send.
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I come from a time when we had to hand-code newsletter templates (my OG web designers will understand my broken nested table nightmares).
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But these days the tech is easier than ever.
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And my favorite newsletter tool, Kit,* is always adding the best new features that let you:

  • sell simple digital products (like ebooks, classes and workshops)
  • easily tag and segment your audience (so you can send targeted emails to the right people without annoying your whole list)
  • connect to a ton of apps (like Canva, Circle, Shopify, and more)
  • build good-looking landing pages in under 5 minutes
  • set-up automated emails that do the heavy lifting for you
  • get recommended by other creators (this feature alone has added thousands of new subscribers to my list)

​It's easy to get started with Kit.*
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I'm a fan of the Creator Pro plan (you know I love all the bells and whistles like in-depth reporting and advanced A/B testing), but if you're just starting out, the Creator plan gets you access to great features. And if you're watching your pennies, the free plan will get you off the ground - you can always upgrade later as your business evolves.

The summer of email is on. ​
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you've got this,
Michelle
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p.s. **email stats are wild - 50% of consumers made a purchase directly from email. Count this as your nudge to send more emails!
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​p.p.s. duly convinced to start your newsletter, but not sure what to write? check my recent nugget: bored of writing emails?

what's coming up + pick my brain​
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​StarterKit - Need to get your newsletter up and running fast? Get on the waitlist for my upcoming quick course.
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​Minima Sessions: Want to generate new ideas, clarify your offerings, dream up your next digital product, makes sense of your analytics or look over your launch plans with a fine tooth comb? Grab a custom Minima Session and get in-the-trenches knowledge and actionable strategies. Perfect for web designers, digital product creators and online business owners. Now booking for July - inquire here.
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​tech I love​
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​Kit* - my favorite easy email marketing service (you're reading it right now!)
​Kajabi* - what I use to host my programs and digital courses.
​ManyChat* - what I use to automate messages on Instagram
​Envato Elements* - where I source stock photos & Canva templates.

Did this email end up in your promo, junk or spam folder? Do me a solid and drag it to your primary inbox - this tells your inbox you like me, like really like me. ​
*denotes affiliate link. I only promote and recommend products and services I use for myself or my clients.

People who read the fine print are my kind of people. You rock Reader. ​
Did a friend send you this email? Grab your own copy here.

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106 N. Boulevard, Richmond, VA 23220
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The Nugget with Michelle Martello

Digital Product Design + Online Business Strategy

Build an online business that loves you back. Nugget filled newsletter drops on Fridays - get the latest tech tutorials, behind-the-scenes breakdowns and done-for-you strategic guidance from someone who's actually doing the work (and makes you laugh to boot).

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