don't let this trip you up

I'm just gonna apologize right now to every Australian for any future time-related snafus.

I can do a lot of things, but timezone calculations trip me up.

I could've sworn I had confirmed my Q&A session for the women of web designers* summit for Thursday night at 8:00pm.

The 1 hour countdown email reminder I got at 7pm Tuesday told me otherwise.

No matter what the productivity bros wanna tell you, most people check their email multiple times a day.

Turns out, 42% of people check their email 3-5 times a day. And 19% check it over 20 times a day.**

Social media has its place (I mean, how else am I going to share a video of a koala snoring to a dear former client?)

But email is where it's at.

So when in the Q&A session I heard from a few designers that they were putting off starting a newsletter, I decided I'm making it my mission to get everyone ready to hit send.

I come from a time when we had to hand-code newsletter templates (my OG web designers will understand my broken nested table nightmares).

But these days the tech is easier than ever.

And my favorite newsletter tool, Kit,* is always adding the best new features that let you:

sell simple digital products (like ebooks, classes and workshops)
easily tag and segment your audience (so you can send targeted emails to the right people without annoying your whole list)
connect to a ton of apps (like Canva, Circle, Shopify, and more)
build good-looking landing pages in under 5 minutes
set-up automated emails that do the heavy lifting for you
get recommended by other creators (this feature alone has added thousands of new subscribers to my list)

It's easy to get started with Kit.*

I'm a fan of the Creator Pro plan (you know I love all the bells and whistles like in-depth reporting and advanced A/B testing), but if you're just starting out, the Creator plan gets you access to great features. And if you're watching your pennies, the free plan will get you off the ground - you can always upgrade later as your business evolves.

The summer of email is on.

you've got this,
Michelle

p.s. **email stats are wild - 50% of consumers made a purchase directly from email. Count this as your nudge to send more emails!

p.p.s. duly convinced to start your newsletter, but not sure what to write? check my recent nugget: bored of writing emails?

what's coming up + pick my brain

StarterKit - Need to get your newsletter up and running fast? Get on the waitlist for my upcoming quick course.

Minima Sessions: Want to generate new ideas, clarify your offerings, dream up your next digital product, makes sense of your analytics or look over your launch plans with a fine tooth comb? Grab a custom Minima Session and get in-the-trenches knowledge and actionable strategies. Perfect for web designers, digital product creators and online business owners. Now booking for July - inquire here.

tech I love

Kit* - my favorite easy email marketing service (you're reading it right now!)
Kajabi* - what I use to host my programs and digital courses.
ManyChat* - what I use to automate messages on Instagram
Envato Elements* - where I source stock photos & Canva templates.

Did this email end up in your promo, junk or spam folder? Do me a solid and drag it to your primary inbox - this tells your inbox you like me, like really like me.
*denotes affiliate link. I only promote and recommend products and services I use for myself or my clients.

People who read the fine print are my kind of people. You rock Reader.
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The Nugget with Michelle Martello

don't let this trip you up

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