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The Nugget with Michelle Martello

inbox nudge

Published about 1 month ago • 2 min read

My friend Anika is in the midst of her Kickstarter campaign to launch her first book.
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She needs 12k to make it happen by next week.
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Yesterday morning I got an email that she had just crossed the 10k mark.
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The genius part? In her email, she nudged early pledgers that they could upgrade their donation to help her cross the finish line.​
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Of course I want to be part of that - there's nothing I like more than seeing numbers go up on a screen. So I promptly raised my pledge.​
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This is why you have to send more emails.
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Emails remind people to buy (like me).
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Like last week when movement expert Marlo Fisken announced her birthday sale and thanks to a few inbox nudges I picked up a new class. ​
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Do I have a pole at home? No.
Do I want take everything she teachers? Yes.
Do I have a million emotional support tabs on my phone open to products I want to buy? Yes.
Do I pretty much only buy stuff on my big computer? Also yes. ​
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But writing emails that drive action (and still sound like you) is hard.
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I use AI tools as much as the next chronically online person (and whoa, what I just got Claude to code makes my well-seasoned web designer brain freak out).
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But I hate getting AI singsongy slop that passes for "content" these days.
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If you've been on my list for any bit of time, you know emailing's the one thing I'll always do for my business (and I've got Laura Belgray to thank for that).
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I've been designing her digital products for years - so I've been privy to her genius techniques (pro-tip: work for smart people and some of it will stick).
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​If you're ready to overhaul your email strategy, Laura's hosting a live class on the 25th called Paid To Be You: How To Cash In On Your Voice, Personality, And Realness With Emails That Sell Like A Mofo.*
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​Sign up for her free class* and never run out of things to write about again.
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you've got this,
Michelle
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p.s. Our Voxer thread would collectively get us cancelled. And she's my first call when I need to find the best restaurants anywhere in the world. Last week in Florence, ravioli to die for at Il Santo Bevitore. So trust me when you're in for a good time when you take Laura's free class.*
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p.p.s. I really want to see Anika get her book published. If you work alongside entrepreneurs, funders, or community leaders, this one is for you. Let's get her to 12k!​

upcoming + work with me ​
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​Minima Sessions: Need to talk to someone who gets it? From detailed website reviews to program launch planning to getting started online, book a Minima Session and get in-the-trenches knowledge and actionable strategies. Perfect for anyone who wants to sell their knowledge, services or goods online. Inquire here.




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​tech I love​
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​WisprFlow​* - capture every thought quickly​
​Kit* - my favorite easy-to-use email tool (you're reading it right now!)
​Kajabi* - what I use to host courses and digital products.
​ManyChat* - what I use to automate messages on social media
​Hello Audio* - what I use to create private podcasts

Did this email end up in your promo, junk or spam folder? Do me a solid and drag it to your primary inbox - this tells your inbox you like me, like really like me. ​
*denotes affiliate link. I only promote and recommend products and services I use for myself or my clients.

People who read the fine print are my kind of people. You rock Reader. ​
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The Nugget with Michelle Martello

Digital Product Design + Online Business Strategy

Get my nugget-filled newsletter every Friday. The never boring, edutaining tech + digital strategy newsletter​ that's always worth the open. Get the latest tech tutorials, behind-the-scenes breakdowns and done-for-you strategic guidance from someone who's actually doing the work (and makes you laugh to boot).

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