I recoiled as I opened up my latest Poshmark score.
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Dark yellow stains on the back of crisp white jeans.
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​Did they really think I wouldn't notice? ​
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I try not to buy a lot of new clothing - there's enough out there on the secondhand market to quench one's insomnia-driven shopping sprees (and frankly trying on pants in a store ranks up there with getting a cavity filled).
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But it goes to show that people are getting S L O P P Y (a notion I've shared with no less than 3 fellow business friends over long DM voice convos this week).
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It's how I feel when I see that people aren't capturing emails in their DMs - instead sending folks to a linktree filled with 20 random links (and at least 5 of no longer work) hoping people click on one of them.
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I tweaked this one extra step for a new client and we've added over 1000 people to her email list this week.
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Feeling lost in the void of social media? Capturing emails allows you to continue the conversation.
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Using Kit* to send your emails? I recorded this how-to tutorial a while back so you can set it up for yourself.
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If this feels way over your head (or if you want someone to plan and execute the whole process - from email setup to DM triggers to what happens after someone gives you their email), reply to this email and let's chat.
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you've got this,
Michelle
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p.s. Feels like the equivalent of budget flipping gray kitchen floors are reselling stained pants from The Real Real. Good news is you can fight Poshmark pants-offenders and get a refund.
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p.p.s. for those of you curious about using two emojis in your subject line to dramatically increase open rates, my very informal, not at all quantitative test last week delivered an open rate .01% less than the previous three sends. 🤷🏼‍♀️
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p.p.p.s. miss my last few emails? read them here:
​move or monetize​
​this one move saved 2500 a month​