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The Nugget with Michelle Martello

this one move saved 2500 a month

Published about 1 month ago • 3 min read

All summer I've been repeating this phrase. ​
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Outside is expensive. (Frankly, inside is expensive too - have you seen the price of decent Parmesan cheese?)
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​A couple of weeks ago, folks were in a tizzy over the abrupt Squarespace price increase. (The 25% hike was pretty egregious in my opinion and they've since somewhat adjusted it.)
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And it reminded me to do my mid-year tech-stack review and reduce session.
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​Here's exactly how to save money on your tech spend:

1. Reduce the plan you're on.

First step - see if you can downgrade your account. It's generally much simpler to downgrade your plan versus migrating to a new platform. Often you're not using all the features and you won't miss a thing. Generally I've seen savings of $50-$100 a month by simply swapping to a lower cost plan. You might also save a LOT by switching from a monthly to an annual plan (generally 2-3 months of savings). Places to look first: web hosting, course platforms, email marketing, internet services.

2. Cancel what you're not using.

The average consumer has over 12 paid subscriptions. (I counted: I'm at over 30 between personal and business. And we're not going to mention my fitness app addiction.) Plus many of us have a bit of domain hoarding problem (pot, meet this red-headed kettle). $20 here, $25 there. It all adds up. I was paying $1000 a year just in domain renewals past me thought future me would want to use. Current me knows better.

3. Delete the dead weight.

Some services (like your email marketing service) are priced based on number of subscribers. So many people are reluctant to delete people off their list - but doing a regular clean out of inactive subscribers or non-action takers is a SMART way to increase your deliverability and make room for the folks who do want to pay you.

4. Migrate to a new service.
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​If you've gone through the steps above, it may be time to move to a new tool. Migrating to a new service (especially if your business heavily relies on it) takes some upfront planning, but the savings can be substantial. I just migrated a client off of one email platform over to Kit and we're saving over 30k a year (and we've got better features like native integration with ManyChat to boot).

Turns out I love doing steps #3 and #4 - especially when it comes to email. I've been quietly cleaning and migrating lists for some big creators the last few months. Just call me the call me the Marie Kondo of email - I love to save people money and lessen their tech woes.
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Sound like an email overhaul might spark some joy for you too? Hit reply and let's chat or get on my interest list here.
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you've got this,
Michelle
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p.s. you'll know I've made it when I get my big wheel of Parmesan cheese.
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p.p.s. miss my last couple of emails? grab them here:

upcoming + work with me ​
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​Minima Sessions: Need to talk to someone who gets it? From detailed website reviews to email overhauls to getting started online, book a Minima Session and get in-the-trenches knowledge and actionable strategies. Perfect for anyone who wants to sell their knowledge, services or goods online. Inquire here.




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​tech I love​
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​WisprFlow​* - capture every thought quickly​
​Kit* - my favorite easy-to-use email tool (you're reading it right now!)
​Kajabi* - what I use to host courses and digital products.
​ManyChat* - what I use to automate messages on social media
​Hello Audio* - what I use to create private podcasts

Did this email end up in your promo, junk or spam folder? Do me a solid and drag it to your primary inbox - this tells your inbox you like me, like really like me. ​
*denotes affiliate link. I only promote and recommend products and services I use for myself or my clients.

People who read the fine print are my kind of people. You rock Reader. ​
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The Nugget with Michelle Martello

Digital Product Design + Online Business Strategy

Get my nugget-filled newsletter every Friday. The never boring, edutaining tech + digital strategy newsletter​ that's always worth the open. Get the latest tech tutorials, behind-the-scenes breakdowns and done-for-you strategic guidance from someone who's actually doing the work (and makes you laugh to boot).

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