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The Nugget with Michelle Martello

the metric I just started tracking

Published 2 months ago • 2 min read

In the nebulous world of email marketing, there's surprisingly few important things to track.
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There's open rates. Click-Through Rates (CTR). Bounce rates. Revenue per email (RPE). And my personal favorite metric, Open to Write Back Rate (OWBR) - thank you Ann Handley for that one. ​
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But my new metric has an n-of-1.
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​Getting Laura Belgray to open my emails right away.

And as I learned talking with her this week, what gets her to open emails will likely get your readers to open yours too.

Watch the replay of our session "stop writing boring emails" and find out:

  • what actually makes an email boring (it's not what you think)
  • why "cheese shreds over the sink" beats generic advice
  • what makes Laura skip an email
  • using curiosity and mystery in your subject lines
  • how Laura actually uses AI in her writing process
  • the real reason you need to cut ruthlessly
  • the sneaky inbox real estate you're wasting

Writing emails are the one marketing activity I actually enjoy doing for my business (and I've got Laura to thank for teaching me how to write like myself- and get paid for it).
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If you're looking for concrete ways to finally banish the boring and start loving what you're sending, I recommend picking up Laura's signature course, Inbox Hero* - on massive sale this week. You’ll learn how to write copy that converts your readers into buyers and turns your stories into sales.​
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Or as Laura succinctly puts it: get opened, get read, get paid.
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​Plus, if you enroll by the end of today, you'll get you-totally-need-these extra bonuses like her welcome sequence workshop (finally know exactly what to send when your subscribers first sign up), her 100 best subject lines and Make Your Point: The Story-to-Sale Workshop (learn how to connect your stories to sales).
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​Did I mention the program is half-off right now? This bundle of trainings is a serious steal (less than 3 months of my embarrassingly high intake of corepower vanilla protein shakes). You won't have to mortgage your house to learn from Laura - and you can still get the guac. ​
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​you've got this,
Michelle
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p.s. I'm a proud affiliate (and the designer) for Inbox Hero. If you buy Laura's signature email course with my link this week, I'll send you Brain Bundle - my expert trainings that share my high-end design secrets and digital product creation tips. And I'll also send over my bonus guide "Grab-and-go emails to send when you need to rake in cash fast."

Already purchased Inbox Hero with my link? Send me an email and I'll make sure to send over your bonuses.

Did this email end up in your promo, junk or spam folder? Do me a solid and drag it to your primary inbox - this tells your inbox you like me, like really like me. ​
*denotes affiliate link. I only promote and recommend products and services I use for myself or my clients.

People who read the fine print are my kind of people. You rock Reader. ​
Did a friend send you this email? Grab your own copy here.

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The Nugget with Michelle Martello

Digital Product Design + Online Business Strategy

Get my nugget-filled newsletter every Friday. The never boring, edutaining tech + digital strategy newsletter​ that's always worth the open. Get the latest tech tutorials, behind-the-scenes breakdowns and done-for-you strategic guidance from someone who's actually doing the work (and makes you laugh to boot).

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