The one thing I'm convinced I'm never going to do?
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​Write a book. ​
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I've witnessed too many mid-draft "I don't wanna do this anymore" tantrums from clients to know I don't have it in me - and I'm in awe of anyone who actually gets one published.
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While I'm never gonna write one, I do love helping people with the back-end of their book launch. A proper book launch can be just as much work as launching a digital product (and frankly, way harder to fully control).
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I feel for authors who think their work is done as soon as they turn in their final draft. Publishers and publicists only get you so far - it's really on authors to get the word out.
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Next week, my client Amy Kurtz releases her latest book: But You Look Fine - a book that details the limbo between sick and well that so many patients find themselves in.​
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But finding ways to promote books that aren't about business or money or relationships can be tricky. ​
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So my husband Zane and I developed a custom persona-type quiz that tied into the book's premise and would generate leads to build Amy's list.
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I couldn't find any decent quiz tool that looked good and could handle complex questions. So I nerded out and coded it myself instead.
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Here's how we put it together:

1. Zane wrote the structure of the weighted quiz (he does the hard math around here, but somehow I end up doing our taxes!) It's a special type of quiz where the user can make two selections at once - giving the option for more robust questions and complex answers.
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2. I coded the quiz into a custom WordPress plugin that ties into Kit* (my preferred email tool). When users finish the quiz, they're prompted to enter their email address to get their result. They're auto-tagged inside Kit and sent a custom email sequence with their specific response.
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3. I then created a quick ManyChat* trigger to spur interest on instagram - all the user has to do is comment a trigger word to get the quiz link in their DMs.

​Check out the quiz in action here - what's your patient type?​
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Curious about book launch support for your next big work? I'm considering opening up a few spots for late 2026 / early 2027 support (and yes, it takes months). Just hit reply and let me know what you're working on.
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you've got this,
Michelle
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p.s. [TIME-SENSITIVE] for those of you who wanted to get in on the 50% off Kajabi offer, the deal has been extended through today. Save 50% on the entire year and get a free one-hour strategy consult with me when you sign up with my link.*

p.p.s. My tantrums mainly revolve around getting designs out and dealing with unsolicited feedback. There's no way I could deal with editors and gen pop book reviews. Kudos to all the authors out there!