Need help going to sleep?​
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Check out the email marketing subreddit.​
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It's dry as toast and often yawn inducing, but reading forums and trade newsletters is how I stay on top of the latest tech issues.​
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Like what's causing your emails to end up in spam.​
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You can have all the things set up correctly (DKIM, SPF, DMARC etc.***) and still have your emails stuck in the void.
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If you're like me and want to avoid your artisanal copy from ending up in inbox purgatory (or want to help your clients avoid it) there's something new to watch out for when sending your next newsletter.
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Avoid using YouTube shortlinks in your email.
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This was a new one for me —and it's caught a few friends and clients recently. If you're going to link directly to a YouTube video in your emails, copy the full YouTube URL from your browser (and don't use the shortlink you get when you click the share icon below the video).
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(Note: If you're using Kit* to send your emails, you'll get a red-flagged note in your draft message warning you not to use the bad link - thanks, Kit!)
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Ideally I'd recommend embedding YouTube videos on a website page and linking directly to that page instead of using the YouTube URL. If you send someone over to YouTube, you're losing control over what happens after they watch the video.
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When you determine where your visitor goes after a click, you can direct what happens next. Consider adding a chatbot that answers questions, add a way to contact you, or clear calls-to-action to enroll in your program or buy your thing.
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you've got this,
Michelle

p.s. ***don't know what all this gibberish is and want my hands all up in your emails? You might need a KIT FIX, my new email fix-it service coming soon. Grab an interest spot here.

p.p.s. miss my last few emails? Grab them here:
​smart thing to do right now​
​lighten your load​