I opened the envelope and muttered "he knows I've been putting this off."
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It was a letter from the lawyer who created our family trust and medical directives.
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It's so simple - a quick note asking if anything has changed in our lives and if we'd like him to review our files for a low fee.
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And of course we need to update beneficiaries (not exactly the most fun of tasks, so it's been on my to-do list for months two years).
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It's probably one of the smartest things he does for his business - especially since his primary offer is a one-time set-up deal.​
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Because working with someone you've already worked with tends to be a much easier sale.
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​I've been talking with a lot of my service provider friends the past few weeks and we're all seeing the same thing.
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​It's taking way longer to get to yes.
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​More calls. More emails.
And follow-up is key to securing the work.
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For many of us (especially those who sell high-ticket offers and services), people aren't going to click buy now without a few nudges to take action.
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And it doesn't have to be this complicated process.
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One easy thing I do? I keep a simple spreadsheet with leads, prospects and clients. And make a regular practice of checking in.
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Maybe it's a simple text catching up.
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Or a short email that says "still interested in [doing that thing with you]" or "how did your [insert thing they wanted to hire you for] go"?
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Or a note that says "hey, I know it's been a minute since we created [your thing]. Planning anything new for 2026 or does [your thing] need updating?"
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Don't over think. Just reach out. You might just be surprised how many folks still need your help (and how few people actually follow-up on work they've done).
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Another smart thing to do - block out time to talk to colleagues. You'll get the dirt on what's really working right now (and what's falling apart). And it's a great way of shoring up your referral network - letting your peers know exactly what kind of work you're looking for right now.
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I cover this and other techniques in my post: how to get more work right now.
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you've got this,
Michelle

p.s. to no one in particular go check your website copyright statement right now. I've caught two this week in my site audits that said 2025 (and one that said 2022 🫠).

p.p.s. miss last week's email? grab it here: lighten your load​