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Need help going to sleep?Check out the email marketing subreddit.It's dry as toast and often yawn inducing, but reading forums and trade newsletters is how I stay on top of the latest tech issues.Like what's causing your emails to end up in spam.You can have all the things set up correctly (DKIM, SPF, DMARC etc.***) and still have your emails stuck in the void.If you're like me and want to avoid your artisanal copy from ending up in inbox purgatory (or want to help your clients avoid it)...
I opened the envelope and muttered "he knows I've been putting this off."It was a letter from the lawyer who created our family trust and medical directives.It's so simple - a quick note asking if anything has changed in our lives and if we'd like him to review our files for a low fee. And of course we need to update beneficiaries (not exactly the most fun of tasks, so it's been on my to-do list for months two years).It's probably one of the smartest things he does for his business -...
Dude. It's a lot right now.I've had more than a few voice messages in my DMs this week about just how burned out people are. I know my general outlook can vary based on what time of day I've read Heather Cox Richardson's latest missive.So finding tools that bring ease into my life is paramount as I'm starting several intense client projects that require hours of daily meetings. I'm not looking to make my work life any harder than it needs to be. Last year a designer friend recommended using...