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The Nugget with Michelle Martello

does Google know who you are?

Published 4 months ago • 2 min read

Reviewing a new site design with one of my favorite clients this week, she asked me a question.
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​Why don't I show up the same way in Google as other dudes in her field?
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​And by "that way" she meant the following format when she Googles her name.

This block of info at the top of the search results is called a Google Knowledge Panel. The display is generated based on info stored and organized by Google's Knowledge Graph.
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The block typically displays photos of you, books you've written, your recent social media posts, podcasts you've been on, your social media profiles and your bio. The format and content may vary slightly for everyone.
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(Note: Google Knowledge Panels are for personal brands and individuals, not companies - for that, look at creating a Google Business Profile.)
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Not sure if you've got one? Check for yourself.

  1. Google your name and see what shows up.
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  2. If you DO have a knowledge panel, go ahead and "claim" the knowledge panel. See the screenshot above - click the three dots to show the option to claim your panel.​
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  3. You'll need to fill out a form to verify that you are who you say you are. And it won't be instantaneous -you'll probably have to wait a month or so for them to accept your claim. More info here on how to get verifed on Google.

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Don't have a knowledge panel to claim? Don't fret - not everyone has one and it's not the end of the world. I'll share next week what you can do to spur the process along and influence what gets shown by the big G.
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you've got this,
Michelle
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p.s. doing a few things to get recognized by the big g will help the chatty bots find you too. Meg Clarke and I are hosting a live workshop next month to prep you (and your site) for what's next with SEO and AI. Get on the early bird list here for first dibs on personal audits.

what's coming up + pick my brain​
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​Minima Sessions: Want to generate new ideas, clarify your offerings, dream up your next digital product, makes sense of your analytics or look over your launch plans with a fine tooth comb? Grab a custom Minima Session and get in-the-trenches knowledge and actionable strategies. Perfect for web designers, digital product creators and online business owners.
​Now booking for August - inquire here.
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​tech I love​
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​Kit* - my favorite easy email marketing service (you're reading it right now!)
​Kajabi* - what I use to host my programs and digital courses.
​ManyChat* - what I use to automate messages on Instagram
​Envato Elements* - where I source stock pics and Canva templates.

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*denotes affiliate link. I only promote and recommend products and services I use for myself or my clients.

People who read the fine print are my kind of people. You rock Reader. ​
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106 N. Boulevard, Richmond, VA 23220
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The Nugget with Michelle Martello

Digital Product Design + Online Business Strategy

Get my nugget-filled newsletter every Friday. The never boring, edutaining tech + digital strategy newsletter​ that's always worth the open. Get the latest tech tutorials, behind-the-scenes breakdowns and done-for-you strategic guidance from someone who's actually doing the work (and makes you laugh to boot).

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