you don't need more tools


quick invite: I'm hosting a live peek inside my email strategies with Kit Nov. 26th.
Grab your free spot here.

Post surgery-restrictions mean I'm not much fun right now. No dancing, no reaching cookies on high shelves, and definitely no hot tubs (or "bacteria factories" as my surgeon calls them).

But I'm not that sad about unfettered time to catch up with friends and watch long-form documentaries like the epic one about Billy Joel.

I was catch-up voxing last week when my friend told me she was excited to streamline a few of her processes with AI.

I got all giddy and asked her to share all her tools and automations. She replied - whoa, slow down, I'm just thinking of what I want to do, not actually implementing.

I get the overwhelm. So much of the AI noise out there right now feels like tool trauma dumping.

But fortunately, I know smart people like Sandra Booker* (a genius business manager and systems expert) who live and breathe this stuff and can make sense of it for the rest of us.

Sandra offered to share how she uses AI below while I'm out for recovery.


There’s no denying that AI is changing the world. We have Instagram accounts with flawless faces of people who don’t exist, YouTube channels run by AI avatars, and “writers” who’ve never actually written a word.

Students are using AI to write essays and forgetting to delete ChatGPT/s “Would you like me to continue?” note at the bottom. Professors are using AI to grade those same essays. Lawyers are filing briefs full of citations that point to legal cases that never happened.

It’s like we’re living in a weird loop where AI creates content for AI to review, and somewhere in the middle, the humans are pointing and yelling “Aha. Gotcha! That’s definitely AI. Look at the em dash!

But despite all the AI slop, business chores that used to take us hours can now be done in minutes.

Back in May I was faced with a really big, tedious, and time-consuming task that I’d been putting off for weeks - downloading 263 transcripts from my membership site.

In a moment of desperation (brilliance?) I finally asked: "Hey ChatGPT, how do I automate this?" 45 minutes later we had a solution I would never have thought of in a million years and all 263 transcripts were chilling in my Google Drive.

Every week there's a new app, a new course, a new guru promising to save you 20 hours/week with this one perfect prompt.

The irony? We’re losing hours just trying to keep up.


But before you add a single new tool, it’s worth asking: what can the ones you already use actually do? Because right now, almost every tool you use (Google Docs, Gmail, ClickUp, Canva, Notion, etc.) already has built-in AI hiding inside it.

You don’t need another subscription.
You don’t need another login.
You just need to know where the smart stuff is hiding.

That’s why I created AI for Preneurs* - a 90-minute live workshop designed to help you uncover the hidden AI already living inside your business and show you how to put it to work.

This isn’t about coding, building complex automations, or turning your business into a robot army. It’s about making the tools you already rely on 10x more efficient, so you can stop wasting energy on the repetitive stuff and start focusing on the parts of your business only you can do.

you've got this,
Michelle (and Sandra)

p.s. Minima readers can save 25% with code MartelloBOT25*

p.p.s. I've got a few more days on bedrest and I'm looking for more documentaries to while away the hours. And I'm geeked about the new Ken Burns.

wanna look inside my email junk drawer?
I never let people peek inside my working files. But in the spirit of trying new things, I've hosting a free "how I use" it session with my favorite email service provider Kit later this month. I'll share exactly what I do to grow my list and how I turn subscribers into customers.

p.s. everyone who registers will get the replay and access to my all-new guide "grab-and-go emails to send when you need to rake in some cash fast."

Did this email end up in your promo, junk or spam folder? Do me a solid and drag it to your primary inbox - this tells your inbox you like me, like really like me.
*denotes affiliate link. I only promote and recommend products and services I use for myself or my clients.

People who read the fine print are my kind of people. You rock Reader.
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The Nugget with Michelle Martello

Get my nugget-filled newsletter every Friday. The never boring, edutaining tech + digital strategy newsletter​ that's always worth the open. Get the latest tech tutorials, behind-the-scenes breakdowns and done-for-you strategic guidance from someone who's actually doing the work (and makes you laugh to boot).

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