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My list of personal pet peeves is long.Dishes left overnight in the sink.Dust bunnies in yoga studio corners.Hour long meetings that could've been an email.People adding me to their random personal Substacks (shudder).But few things rile me up as much as a messy inbox. So when I saw my friend launch expert Brenna McGowan post her biggest email pet peeve (small font size), I knew I had to share mine.I sign up for a LOT of newsletters in the name of industry research. Pro tip: use a separate...
For a hot minute last week I considered shutting everything down. I ever-so-briefly dreamed about quitting tech and opening a trampoline dance studio called tramp stamp. I can already feel all the studio owners on my list shaking their head at me at that really bad idea.What got me in a tizzy?Dealing with a technical grouch who didn't want to give control of a website back to a friend.This comes up more than you'd think.Are you the owner on your accounts? Or is your web designer? Your IT...
In the nebulous world of email marketing, there's surprisingly few important things to track. There's open rates. Click-Through Rates (CTR). Bounce rates. Revenue per email (RPE). And my personal favorite metric, Open to Write Back Rate (OWBR) - thank you Ann Handley for that one. But my new metric has an n-of-1. Getting Laura Belgray to open my emails right away. And as I learned talking with her this week, what gets her to open emails will likely get your readers to open yours too. Watch...