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The Nugget with Michelle Martello

chat could never

Published about 2 months ago • 2 min read

At this point I think *I* should be the one going to grad school.
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The last few months have been filled with texts from my nephew that read "u free in 30?" ​
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​Code for: can you help me rewrite this essay that's due tomorrow?
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Cue to: 3 hours spent helping him turn a mountain of chatgpt gobbledygook into something that makes sense for the program application.
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I was also pretty delulu my senior year. I actually applied to be a head curator when my limited experience consisted of being a docent at my school's art museum (hey, it was legit - we had a di Suvero in the front and a Lichtenstein in the back).
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Shockingly, I didn't get the gig - I mean, who wouldn't want an ungloved 21-year-old handling ancient archives?
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The bigger lesson here - get clear on what you're bringing to the table.
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If I had to pick a focus word for 2026 it would be that - clarity.
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You've got to communicate clearly who you are, what you offer and how you can help.
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​And it's not just for people who know you already. It's about getting the AI bots to cite and recommend you as the go-to person for the thing you offer.
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Something I find on almost every site I review - people make their websites difficult to use and their copy way too vague. Often it's hard to understand what you're offering and how to actually contact and hire you.
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​Even more troubling, I find so many folks never publish their website or share their offerings because they're worried about what it looks like or what others will think. ​
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The bots (and people) don't care if your website is pretty - they care if you can answers their questions and solve their problems.
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Now I won't write your kid's application essay,* but I can tell you if your website, sales page, offer or idea makes sense.
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Need a website clarity check-up?
​Contact me and let's get something on the books.​
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you've got this,
Michelle
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*p.s. honestly, I can be persuaded. I'll also been known to trade for dental care and baked goods. It's a new economy.

p.p.s. missed my last few emails? Catch-up here:​
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upcoming + work with me​
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​B-School 2026: Next session starts in February. Learn more + get on my personal wait list here.
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​tech I love​
​Hover* - where I buy & hoard my domains (great customer support to boot!)​
​Kit* - my favorite easy-to-use newsletter service (you're reading it right now!)
​Kajabi* - where I host my programs and digital courses
​ManyChat* - what I use to automate messages on Instagram and Facebook

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The Nugget with Michelle Martello

Digital Product Design + Online Business Strategy

Get my nugget-filled newsletter every Friday. The never boring, edutaining tech + digital strategy newsletter​ that's always worth the open. Get the latest tech tutorials, behind-the-scenes breakdowns and done-for-you strategic guidance from someone who's actually doing the work (and makes you laugh to boot).

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