If you're new here—or if you’re like me and can’t remember what you did last week—read the previous email in this series: does Google know who you are?​
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Curious how to get your own Google Knowledge panel (the overview that shows up when someone Googles your name?)
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​Step 1. Use a tool like https://kalicube.pro/tools/knowledge-graph-explorer to search for your name.
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You should see a list of results like this image below. Click the "see on Google" link to see if it matches your info. (In my case, the first few entries were actually me. But it also pulled up a nail tech, a lawyer, a writing teacher and an obit! But as Twain said, reports of my demise are greatly exaggerated.)

Step 2. When you click that link, your knowledge graph should display (see mine below). Click the three dots to "claim this knowledge panel."

Step 3. Follow the on-screen instructions to claim your panel. As part of the process I had to take a goofy photo of myself holding my license to prove to the big G that I really am who I am. But a day later I saw this message in my inbox:

Now it's going to take some time for your panel to always display (likely a few weeks to a few months). But once you're verified you can visit your account page to see your panel.
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Used the tool and still don't see your info?
It's likely that Google doesn't have enough info on you.
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While you can't apply or create a panel for yourself, there are a few things you can do to help your chances of getting one. This will also be helpful if you have a panel and want to influence what info shows up—and frankly, just good practice for anyone wanting to get found online.

• Make sure you have a website that includes your bio and photo. Typically, this info will go on your about page. Make sure your bio clearly states who you are and what you do/offer.
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• When using your brand images on your site or when sharing images with others, name files with your name or brand (like michelle_martello.jpg - not img4563.jpg).
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• Add schema markup (also known as structured data) to your site—this helps search engines understand your content. Many platforms will generate this for you. If you're using WordPress, most SEO plugins have this feature built-in. Check the documentation for your preferred plugin.
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• Use consistent and accurate information about you and your business across all web platforms (including your social media and any business directories).
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• Get listed in trustworthy sources—like wikipedia, social media profiles, news sites or business directors.
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• Build authority by getting featured on podcasts and YouTube videos.
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• If you run a location-based business, get a Google Business Profile.

Want to know what you need to do now to get found by Google and the chatbots? In the days of zero-click search and AI overviews, it's more important than ever that the bots and spiders know who you are. Join Meg Clark and I for our get found by the bots workshop next month. Early bird list here for first dibs.
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you've got this,
Michelle

p.s. after I sent last week's email I saw a lot of folks sending two-parter emails. Did I unintentionally hit on a trend? Maybe. I'll take it as a win. ​
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p.p.s. My smarty pants friend Meg Clarke just shared a new video showing how she manages 25 clients with one AI tool.