Bored of hearing how you’re so far behind for not learning this week’s AI trick du jour to edit yapping videos you don't even want to record? Tired of seeing instagram ads that shame you for not creating 137 AI employees to run your business? Same, friend. TBF, this week I used Claude to compile a database of my 100 favorite launch emails for future reference, Perplexity to find updated stats for a revised sales page and ChatGPT to de-escalate pettiness out of a sticky situation email. So I’m...
15 days ago • 2 min read
It feels like everyone I know is writing a book. But few know how to market one.And even fewer know that it's not selling the book that makes you money - but what you do after you've published that "big business card." More on that in later notes.Got a friend in the thick of it (or maybe you're getting ready to launch your own book)?Here's 9 simple things you can do to support a book launch.Some are quick, some take longer, some are free and some cost a bit - all are easy ways to show you...
about 1 month ago • 2 min read
I recoiled as I opened up my latest Poshmark score.Dark yellow stains on the back of crisp white jeans.Did they really think I wouldn't notice? I try not to buy a lot of new clothing - there's enough out there on the secondhand market to quench one's insomnia-driven shopping sprees (and frankly trying on pants in a store ranks up there with getting a cavity filled).But it goes to show that people are getting S L O P P Y (a notion I've shared with no less than 3 fellow business friends over...
about 2 months ago • 2 min read
"Can you explain this to me? Do I need to worry about this?"I get these kinds of emails whenever a client gets sent an automated analytics report (and let me tell you, a lot of tools don't make them easy to understand - looking at you Google Search Console).The reality is most business owners have no idea how to find the metrics that matter. And often they don't even know what questions they should be asking.These days we've got access to more data than we know what to do with - but slogging...
about 2 months ago • 2 min read
May the notoriously finicky Amtrak wi-fi gods bless me right now. I'm on the train headed to Boston to visit one of my favorite clients and I figured this would be an apt moment to answer a reader question that came in yesterday. "Your email last week (this one move saved 2500 a month) on saving money by auditing your subscriptions really inspired me! I'm downsizing my business and realizing Kit is one of my highest expenses. I could save a lot by getting rid of Kit and using Kajabi for my...
2 months ago • 3 min read
All summer I've been repeating this phrase. Outside is expensive. (Frankly, inside is expensive too - have you seen the price of decent Parmesan cheese?)A couple of weeks ago, folks were in a tizzy over the abrupt Squarespace price increase. (The 25% hike was pretty egregious in my opinion and they've since somewhat adjusted it.)And it reminded me to do my mid-year tech-stack review and reduce session. Here's exactly how to save money on your tech spend: 1. Reduce the plan you're on. First...
3 months ago • 3 min read
This has got to rank up there as one of my worst experiments ever.Tuesday night I decided to try out a new recipe I sourced from the 200 or so protein-packed posts I've saved off of instagram. (Pro tip: the recime app is a lifesaver when it comes to actually using the recipes you've bookmarked for "someday.")Lemongrass minced beef with veggies. Sounded innocent enough.The grocery store was out of fresh lemongrass, so I walked up the street to the Vietnamese market. They only had dried...
3 months ago • 2 min read
My list of personal pet peeves is long.Dishes left overnight in the sink.Dust bunnies in yoga studio corners.Hour long meetings that could've been an email.People adding me to their random personal Substacks (shudder).But few things rile me up as much as a messy inbox. So when I saw my friend launch expert Brenna McGowan post her biggest email pet peeve (small font size), I knew I had to share mine.I sign up for a LOT of newsletters in the name of industry research. Pro tip: use a separate...
3 months ago • 3 min read
For a hot minute last week I considered shutting everything down. I ever-so-briefly dreamed about quitting tech and opening a trampoline dance studio called tramp stamp. I can already feel all the studio owners on my list shaking their head at me at that really bad idea.What got me in a tizzy?Dealing with a technical grouch who didn't want to give control of a website back to a friend.This comes up more than you'd think.Are you the owner on your accounts? Or is your web designer? Your IT...
4 months ago • 2 min read